Monday, May 24, 2010

**Sauti Sol - The Face of Converse!**


Sauti sol, started with love for music and the love has been spread through their music and we have appreciated and noticed. Luckily we were not the only ones noticing.

Penya Africa is proud to announce the endorsement deal between Sauti Sol and the international brand Converse, which in Africa is distributed by Factory 55.

Factory 55s core objective is to increase brand image, building customer awareness and a clearly defined position in the minds of the target audience.

Factory 55 is driving its attention to endorsing young creativity by sponsoring the youth market in Kenya and in doing so, recognizes and therefore endorses Sauti Sol as the CONVERSE ALLSTAR brand ambassadors -“All STAR ARTISTS”, as a group that will communicate the Converse brand messages because they believe that the ALL STAR brand needs to be affiliated with an already recognized and award winning group (Sauti Sol) for their sense of style and fashion and primarily also because it believes that they are STARS in the essence of the meaning. Factory 55 is driving its attention to endorsing young creativity by sponsoring the youth market in Kenya and in doing so, recognizes and therefore endorses Sauti Sol as the CONVERSE ALLSTAR brand ambassadors -“All STAR ARTISTS”, as a group that will communicate the Converse brand messages because they believe that the ALL STAR brand needs to be affiliated with an already recognized and award winning group (Sauti Sol) for their sense of style and fashion and primarily also because it believes that they are STARS in the essence of the meaning.


On behalf of siteiya.com, we send our Congratulatory message, Sauti Sol keep doing what you doing and giving East Africa a new Face
  • Stumble This
  • Fav This With Technorati
  • Add To Del.icio.us
  • Digg This
  • Add To Facebook
  • Add To Yahoo
blog comments powered by Disqus
 
Copyright 2010 Siteiya | Powered by Infoken Solutions.
Siteiya Sunshyn